Updated: Apr 6, 2018
Our heads are very good at coming up with all sorts of excuses for us to take the rational approach. When we’re confronted with facts and figures, how can we justify doing something that goes against all that?

When making a decision, we’ll usually encounter an option that “feels right” even if it’s not necessarily the logical decision. Often we can’t even articulate how or why that particular decision feels right, we just know it’s what we want.
There are many names for this: gut feeling, hunch, intuition. Whichever label we use, they all mean something deep inside us, at the very core of who we are, is urging us to take a particular course. But when logic tells us to do something different, it’s easy to feel torn. How do we know which side to listen to?